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Challenge

Launch of Aditya Birla Financial Services (ABFS) Privilege Club

Insight

A new programme for ABFS key IFAs

Event Scope

5 cities- Kolkata, Bangalore, Chennai, Delhi & Mumbai was covered in a span of 7 days with only 4 days of lead time

Event solutions was extended for
  • Set Design, Printing and Fabrication
  • Technicals: Lights, Sound, Audio-Visuals
  • Venue co-ordination and hospitality
  • Permissions
  • Show concluded over Cocktails & Dinner
Results

The event was appreciated by all the Zonal Managers and Mr. Navin Tewari- head of Sales congratulated Catalyst for their efforts in putting the event together in a short time period

 

 

 
Challenge

Conducting the CIMA Global Business Challenge 2011- India League

Insight

A coveted case-study competition designed for undergraduate students from India’s top business universities

Event Scope

3 cities- Mumbai, Chennai and Delhi
Dates: 26th February, 5th March, 12th- 13th March, 2011

  • Sponsorship marketing bringing in Magppie as gifting partner
  • Venue bookings
  • Travel co-ordination and bookings for all students and mentors
  • On-ground & local transfers- Receiving students on arrival at the station and airport
  • Hotel stay of students
  • Event setup- sets, lights, sound, video
  • Registration at venue
  • Venue co-ordination and hospitality
Results

The event was appreciated by all the judges, members of CIMA and all attendees

 

 

 
Challenge

Exclusive Showcase of the collection

Insight

Display of the finest jewellery to Mumbai’s top 200 families

Event Scope

Date: December 11, 2010
Venue: Firestone office, Kamala Mills, Mumbai
Total attendees: 300

  • Conceptualising the fashion show
  • Appointment of choreographer, models, stylist and decor
  • Venue co-ordination, hospitality
  • Technicals: lighting, sound and video
  • Show concluded over Cocktails
Results

Mr. Nirav Modi congratulated Catalyst for the exceptional quality and creativity put in the project

 

 

 
Challenge

Creation of a booth for effective communication to boost travel and sales at Travel & Tourism Fair (TTF) 2009

Insight

Attracting footfalls to the booth
Ensuring good visibility

Activation

Dates: February 7- 9, 2009
Venue: Bandra Kurla Complex

  • Displaying Hong Kong by way of huge backdrops, product handouts and AV
  • Consumer engagement
Results

Booth attracted more than 10,000 visitors
Enquiries received were more than 1200 nos

 

 

 
Challenge

Press Conference to convey the Value Notes Index

Insight

J.P. Morgan Asset Management intended to convey the Value Notes Investors Confidence Index. For this a press conference was called.

Activation

Dates: August 12, 2009
Venues: Lotus Room, Hotel Trident

The scope of work included
  • Venue recommendation and co-ordination
  • Setup and décor
  • Technicals
  • Press co-ordination, and
  • Event execution
Results

More than 50 people from the media gathered.
Client was extremely satisfied with the event.

 

 

 
Challenge

Show turn-around time 1 day

Insight

JP Morgan hosted a conference welcoming the relationship managers of high net-worth individuals.
Date –4th February, 2010
Venue – Grand Hyatt, Ballroom III, Mumbai

Activation
  • Grand Hyatt III was complete with a backdrop depicting the theme and two large screens for the presentations.
  • Three speaker sessions was interspersed with FAQs. Lunch followed thereafter
Results

Client was extremely happy with the event planned in a days time

 

 

 
Challenge

First-ever J.P. Morgan participation in the Standard Chartered Marathon supporting an NGO

Insight

Target Audience – Top level and middle-level management of the Group along with key clientele
Central idea: support NGO in the Dream Run and provide for an after networking and relaxation in the afternoon
Date – 17th January, 2010
Venue – Azad Maidan – Dream Run
Post run – Tuscan, Rampart Row, Mumbai

Activation
  • The theme we used was based on the paintings by the children of Swayamsiddh. From the backdrop to venue décor which was rendered by way of flags and banners was the adaptation of paintings.
  • Actors Shahid Kapoor and Amrita Rao were present in the enclosure to meet and greet the children. Punjabi Dhols, Stilt walkers, Flubber – the clown entertained all runners. Post event at Rampart Row a separate area for kids where magic show, Charlie Chaplin act were conducted.
  • A special goodie hamper for each child was given along with on-spot photographs which were clicked with children adorning fancy hats.
  • The corporate crowd were kept relaxed in the Spa Lounge by My Foot reflexology. Planning the entire logistic, co-ordination, theme idea and renditions. End-to-end event solutions
Results

Event was ‘mind blowing’ and ‘highly impressive’, quoted by client

 

 

 
Challenge

Brand USPs to be correctly conveyed to the audience
Advantages over other similar beverages available in the market

Insight

Kruger Ice Tea was recently made available on the shelves of most modern format stores. However many consumers were unaware of their presence and very few had product knowledge. Thus to capture their Target Groups we devised a B2C approach.

Activation

Dates: June 5 – July 7, 2009
Venues: Across all prime Big Bazaar stores, Hypercity and Reliance Outlets

  • Presently in a short span of 10 days of activation, the brand has well penetrated in the market.
  • Promoters are imparting product knowledge and explaining ease of use
Results

A data collection of 6400 in place!

 

 

 
Challenge

Creation of appropriate theme in a short span of time

Insight

MAAC holds this event every year to review their annual progress and financials. The event combines conference session in the morning followed by entertainment in the evening.

Activation

Dates: April 5-7, 2009
Venue: The Retreat, Aksa Beach

  • Total of 125 business partners attended the meeting from Pan India.
  • The evening engagement was felicitating few members for their outstanding performances.
  • DJ Savio entertained the crowd with his beats
Results

A memorable Business Meet with the “first-of-it’s kind” for MAAC was declared by the client

 

 

 
Challenge

Introducing 2 new looks by an expert using Oriflame products at Pune Central Mall

Insight

Press conference to announce new product offerings, easy-to-use products creating varied looks on the models

Activation

Dates: March 17, 2009

  • The media was widely engaged in witnessing simple use of products creating lasting results.
  • Product display flanked at one side of the backdrop and brand overview captivated the attention of the media as well as the mall customers.
Results

Media drew in large numbers.
Customers feedback was well received at the mall
The event gained tremendous media mileage with new product awareness

 

 

 
Challenge

Launching Phoenix Market City Kurla to brokers and investors

Insight

Conference to announce property features, pricing and location

Activation

Date: July 9, 2010
Venue: JW Marriott Hotel, Mumbai
Total attendees: 300

  • Personal invitation with RSVP made to brokers
  • Customised corporate gifts
  • Registration process for 300 pax with data collation
  • Mr. Sandeep Shah of HBS Realtors along with Mr. Atul Ruia, Mr. Shishir Srivastava and Punit Pandey from Market City Resources explained the highlights of the product through a presentation
  • Tarana Singh hosted the show
  • Show concluded over Cocktails & Dinner
Results

The event drew in large key potential crowd with new product awareness to generate adequate enquiries for sales.

 

 

 
Challenge

Corporate Conference- Annual Business Meet 2011

Insight

Felicitation, awards and rewards for the sales and marketing personnel of the Tata Capital Group.

Event Scope

Date and Venue: 6th April, 2011. ITC Maratha, Mumbai

  • Set Designing and Printing
  • Venue coordination
  • Event setup: Stage
  • Technicals: Lights, Sound, Video
  • Guest welcome and hospitality
  • Co-ordination with all vendors for evening entertainment
Results

The event was appreciated by all the attendees and senior level management

 

 

 
Challenge

Brand understanding to the various Chefs in Goa attending the Forum

Insight

Introduction of all the SKUs of Tilda to the Culinary Forum, explaining their respective properties and ideal cooking usage

Activation

Dates: March 18- 19, 2009
Venue: Club Mahindra, Goa

  • All of the 8 SKUs were displayed along with their cooked preparation. Each one was accompanied by a short write-up
  • Brand briefing, literature and presentation conveyed to all present
  • The invitees got to understand the nuances of basmati rice
Results

Adequate media coverage
Brand education to all major chefs

 

 

 
Challenge

Education, Sales and Consumer Retention

Insight

Mall promotions held at 10 modern format stores simultaneously in Mumbai for awareness and sales promotion

Activation

Dates: March 17 – April 30, 2009
April 22- June 8, 2009

  • Wet sampling and Basmati Authentication test were conducted to educate the masses on how to identify a genuine Basmati grain of rice, sampling of basmati rice and recognising the sight, feel and aroma
  • Live cooking and sampling helped the consumer gain insight Tilda Pure, Resham and Wandaful variants received enormous response that pushed \ sales
Results

Contacted more than 10000 customers
Sales increased by 300% in the second phase

 

 

 
Challenge

3m x 2m booth designing and fabrication in 1 day

Insight

Core exhibition for the target group of IT fraternity

Activation

Dates: March 15-16, 2010
Venue: Fotune Hotel, Lavasa

Results

3D designing and fabrication of booth was executed in a single day.

 

 

 
Challenge

Annual Awards Star Nite alongwith entertainment

Insight

Recognising the efforts made by Zydus sales team across India and rewarding them

Activation (end-to-end event management)

Date: September 17, 2010
Venue: Ramada Convention Center, Mumbai
Total attendees: 300

  • Concepts and thematic translation
  • Set design and Fabrication
  • Venue co-ordination and hospitality
  • Conducting award ceremony
  • Entertainment included: stand up comedian Kapil Sharma, Tobby Fernandes and dance troupe and International dance acts
  • Show concluded over Cocktails & Dinner
Results

The event was appreciated by all and Executive Director Dr. Ganesh Nayak congratulated and thanked the entire Catalyst team for their work.

 

 

 

 

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